This one is special: it's

This one is special: it's MY own brand 

Choco Lluvia — cups of gummies with melted chocolate, sold at a street market in my small town in Argentina.

I built everything from scratch: the name, the logo, the visual identity, and the launch campaign. The whole brand talks like a weather forecast: "Yellow alert," "Affected zone," "Forecast: 100% chocolate" 

Launch day: people arrived already knowing us from Instagram.

When it's your own money on the table, you learn what really sells. That's what I bring to every client.

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