Social Media Strategy + Content Creation for Fruit of the Loom
Viral Success for a Historic Brand
For Fruit of the Loom, I:
Developed a winning social media strategy, including cadence, content pillars, growth tactics, and KPIs
Led all content production across all social platforms
Developed real-time, trend-based video content
Strategized the return of The Fruit People on TikTok
Led all community management, reporting, and social growth hacking
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Posted Dec 23, 2023
Driving viral success for a 172-year-old brand.
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Fruit of the Loom
TikTok Strategy + Content for TikTok themselves@TikTokCreators
TikTok Creation for Stanley 1913