I led TikTok strategy and content creation for Stanley 1913 for 8+ months, which entailed concepting, producing, editing, and overseeing the creation of 120+ videos.

We had 25+ videos reach over 500k views organically, achieved 35 million overall impressions and 500k+ engagements, as well as a larger viral moment that secured millions in earned impressions.

Video content was scrappy, produced on a very thin production budget, and saw an average CPMv (cost per thousand views) of $0.10.