Meta Ads Campaign for Lead Generation & Event Awareness

Client: Global Hope Foundation | Nonprofit Sector | New York, USA Campaign Duration: 2.5 Months (April – June 2024) Total Ad Spend: $12,700 Campaign Objective: Generate qualified leads and increase attendance for the annual “Charity Gala” event

Global Hope Foundation organized a high-profile “Charity Gala” event in New York to raise funds for community education and child welfare programs. The challenge was to generate verified RSVPs and attract donors while maximizing visibility across local audiences.

We designed a full-funnel Meta Ads strategy focused on lead generation, event awareness, and donor engagement. The campaign successfully attracted hundreds of attendees, boosted brand recognition, and improved overall donor conversion rates.

Event awareness limited to small existing donor base

Only 1,500 followers on Instagram and no paid ad history

Low website traffic with minimal event inquiries

Manual RSVP process (via phone or email)

Tight event timeline with only 10 weeks to fill the venue

Generate 500+ qualified leads before event day

Achieve 70%+ event attendance rate

Attract new high-value donors beyond existing network

Improve brand credibility across the New York area

Attain minimum 2.5x ROI from campaign spend

Affluent professionals and philanthropists (ages 30–60) in NYC

Corporate decision-makers and small business owners

Socially conscious individuals interested in charity events

Previous donors and page engagers

Website visitors from the last 60 days

Event page viewers and ad engagers

Lookalike audiences from existing donor database

Users who interacted with previous fundraising posts

Campaign 1: Lead Generation — Event RSVPs

Objective: Lead Generation

Lead Form: “Reserve Your Gala Seat”

Budget: 55% of total spend

Platforms: Facebook & Instagram

Campaign 2: Engagement — Awareness & Storytelling

Objective: Event Awareness

Budget: 25%

Focus: Short video clips and testimonials from past events

Campaign 3: Remarketing — Conversion Drive

Objective: Convert warm audiences into confirmed attendees

Budget: 20%

Highlight reels of past Charity Gala events

Testimonials from previous donors and guests

Founder’s message video explaining event purpose

Elegant event invitations and posters

Venue visuals and countdown graphics

Celebrity guests and charity partners

Emphasized prestige, community, and impact

Created FOMO with phrases like “Limited Seats Available”

Focused on emotional appeal and event exclusivity

Clear CTAs: “Book Your Seat,” “Join the Movement,” “Be the Change.”

Designed instant lead forms integrated with CRM for real-time RSVP tracking

Retargeted users who viewed the form but didn’t submit

Coordinated email follow-ups for incomplete sign-ups

Optimized ad placement for high-income local audiences

Added event reminder automation via WhatsApp and email

Total Leads: 713 qualified RSVPs

Cost per Lead: $17.82

Conversion Rate: 61% of leads attended event

New Donors Acquired: 248 first-time donors

Email List Growth: +900 subscribers

Event Donations & Ticket Sales: $39,800

ROAS: 3.13x

Average Donation Value: $102

Corporate Sponsorships Generated: 7 new partnerships

Ad CTR: 3.9% (Videos) | 2.2% (Images)

Event Page Visits: +420% increase

Social Media Growth: 1,500 → 4,300 followers

Brand Mentions: 60+ organic stories & posts tagged

Event highlight videos achieved 2.5x higher CTR than static posts

Retargeting audiences delivered 40%+ of final RSVPs

Lead form simplification increased completion rate by 31%

Early lead quality issues solved via refined targeting filters

High CPL in first week reduced by narrowing geographic targeting

Conversion delays mitigated with reminder ads and email automation

Meta Ads Manager for campaign setup and optimization

Google Sheets + Zapier for lead syncing

Canva for event creative design

Mailchimp for RSVP follow-ups and reminders

Meta Business Suite for content scheduling

Convert event attendees into recurring donors through post-event nurturing

Launch yearly Meta campaigns for continuous donor engagement

Test Instagram Reels Ads for storytelling and sponsorship outreach

Develop early-bird RSVP funnels for the next event

This campaign demonstrated how a well-executed Meta Ads strategy can transform event marketing for nonprofits. Through precise audience targeting, storytelling, and data-driven optimization, we achieved a 3.13x ROAS and record-breaking event attendance — turning the Charity Gala into a cornerstone for community engagement and fundraising.