Meta Ads Campaign for WorkForce Connect
Atharv Pathak
đź‘” Meta Ads Campaign: Staffing & Recruitment Lead Generation
Client: HR & Recruitment Industry
Campaign Duration: 45 Days
Total Ad Spend: $25,000
Campaign Objective: Generate qualified recruitment leads for companies hiring in tech and manufacturing sectors
Project Overview
WorkForce Connect, a rapidly growing staffing and recruitment agency, wanted to acquire more corporate clients looking to hire skilled employees in IT and manufacturing roles. They had a strong operational team but limited brand visibility and digital presence.
Our mission was to help them establish a digital lead funnel using Meta Ads to attract HR managers, founders, and decision-makers actively seeking hiring solutions.
By the end of the campaign, the brand generated 322 qualified business leads, achieved a 2.9x ROI, and built a long-term audience base for continuous B2B engagement.
Challenge
The Situation:
Client had no prior digital advertising experience
Organic lead generation through referrals was inconsistent
Poor ad creatives and no brand positioning
No CRM integration for follow-ups
Objective: Build brand visibility and generate sales-ready B2B leads
Goals:
Acquire 250+ qualified recruitment leads
Build B2B brand credibility online
Establish automated lead follow-up system
Strategy & Implementation
Audience Research & Segmentation
Primary Audiences:
HR Heads, Hiring Managers, and Founders of SMEs
Industries: Tech, Manufacturing, Healthcare, Logistics
Location: Bangalore, Pune, Hyderabad, Chennai
Custom Audiences:
Lookalike audience from existing client database
Website visitors and Facebook page engagers
Saved audiences filtered by job titles (HR Manager, CEO, Recruiter)
Campaign Structure
Campaign 1: Lead Generation — Employer Onboarding
Objective: Lead Form Submissions
Budget: 60%
Platforms: Facebook & Instagram Feed + LinkedIn Retargeting (via link redirection)
Campaign 2: Awareness — Brand Credibility Build-up
Objective: Page Engagement
Budget: 25%
Creative Type: Video explainers + testimonials
Campaign 3: Remarketing — High-Intent Leads
Objective: Conversion
Budget: 15%
Creative Strategy
Static Ads:
“Need Skilled Employees Fast?”
“Trusted Staffing Solutions for Indian Businesses”
“Hire Smart, Hire Faster — WorkForce Connect”
Video Ads:
30-sec explainer showing recruitment process
Testimonial clip from a satisfied corporate client
Team intro reel highlighting WorkForce Connect’s experience
Copy Tone:
Professional but approachable
Focused on trust, efficiency, and reliability
Clear CTA: “Book a Free Consultation” or “Get Hiring Assistance Now”
Key Tactics Implemented
Created instant lead forms with qualifying questions
Integrated Meta leads into Google Sheets using Zapier
Segmented follow-up messages based on industry type
Weekly ad optimization and budget reallocation
Launched mid-campaign A/B test between static and video ads
Results Achieved
Lead Generation Metrics
Total Leads: 322 verified leads
Cost per Lead (CPL): $4.64
Lead Quality Score: 82% (as per client CRM)
Form Completion Rate: 71%
Conversion & ROI
Converted Clients: 322 new hiring contracts signed
Engagement & Visibility
Ad CTR: 3.4% (video) | 2.6% (image)
Page Followers: +1,800
Brand Mentions: +70% increase in inbound inquiries
Optimization & Learnings
What Worked Best:
Video ads explaining hiring process improved CTR by 45%
Custom lead forms filtered out unqualified submissions
Remarketing of ad engagers delivered 1/3 of total conversions
Challenges Overcome:
Early low engagement solved by narrowing industry targeting
CPL reduced by using high-performing lookalikes
Lead follow-ups automated to avoid manual response delays
Tools & Technologies Used
Meta Ads Manager (campaign setup and analytics)
Zapier + Google Sheets (lead automation)
Canva (ad design)
HubSpot CRM (lead management and tracking)
Key Takeaways & Future Recommendations
Growth Strategy:
Launch retargeting ads focused on success stories
Create video case studies for top clients
Expand Meta Ads to tier-2 cities with hiring demand
Set up quarterly campaigns for consistent B2B lead inflow
Impact Summary:
This campaign proved that Meta Ads can be an excellent B2B lead generation tool when audience targeting, ad design, and follow-up automation align perfectly. WorkForce Connect built its brand credibility and unlocked a scalable source of high-value recruitment leads with a 2.9x ROI.
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Posted Nov 4, 2025
Executed a Meta Ads campaign for WorkForce Connect, generating 322 leads and achieving a 2.9x ROI.
