In-Home Senior Care Website & Family Enquiry Journey

OVERVIEW

This portfolio case presents a responsive website for an in-home care provider supporting seniors and families with personalized care services.

GOAL

Help families understand the available care options, establish trust quickly, and make location, consultation, and contact pathways easy to find.

MY ROLE

Website design, information architecture, responsive layout direction, service-page organization, and implementation planning.

DELIVERABLES

• In-home care services homepage • Personal, respite, and memory-care sections • Trust, review, and frequently asked question content • Responsive desktop and mobile layouts • Location, consultation, and contact pathways • Reusable visual system

APPROACH

I organized the experience around reassurance and clarity. Families can identify the relevant type of care, understand why the provider is credible, review common questions, and move toward a consultation without navigating a complicated site.

OUTCOME

The result is a polished home-care website presentation with clearer service discovery and family-enquiry pathways. No consultation, lead, revenue, traffic, or completed-launch result is claimed.