Kajabi Throws Camp Sales Page & Registration Funnel

OVERVIEW

Arete Throws Nation needed a focused Kajabi registration page for a shot put and discus camp serving both athletes and coaches. The page combines a VSL, audience-specific pain points, a multi-day experience, included learning resources, venue information, social proof, ticket choices, and FAQs.

CHALLENGE

The funnel had to explain more than a two-day event. It needed to show the pre-camp and post-camp learning experience, distinguish athlete and coach needs, make the included resources tangible, and keep multiple ticket options understandable without losing the main registration action.

MY ROLE

I structured the Kajabi sales page and registration journey around the event decision. I organized the message hierarchy, VSL placement, audience segments, offer stack, event logistics, proof, ticket choices, and FAQ sequence.

DELIVERABLES

• Kajabi long-form camp sales page • VSL-led hero and registration calls to action • Athlete and coach audience segmentation • Pre-camp, event, and post-camp journey explanation • Included-resource and offer-stack presentation • Venue map and schedule details • Testimonial and event-proof sections • Tiered ticket options and FAQs

PROCESS

I mapped the page to the buyer's questions: what will improve, who the camp is for, what happens before and after the event, what is included, where it takes place, whether the program is credible, which ticket fits, and what concerns remain. Registration actions repeat after the sections that answer each major objection.

OUTCOME

The completed Kajabi funnel presents the camp as a structured learning experience and gives athletes and coaches a clear route from interest to the appropriate ticket. No registration, revenue, athlete, record, or performance metric is attributed to the build.

PROJECT EVIDENCE

The visual below is the authentic named Kajabi-portfolio capture from Joshua's Drive for Arete Throws Nation / TCR Throws. The exact project-specific Upwork title and URL were not available, so no Completed Work link is attached.