Kajabi Basketball Coaching Membership & Resource Hub

OVERVIEW

Transforming Basketball serves coaches through a membership, courses, camps and clinics, consulting, products, videos, a podcast, a blog, and free resources. The Kajabi website needed to make that broad offer ecosystem feel like one connected coaching platform.

CHALLENGE

Visitors can arrive with very different goals: join the coaching membership, find a camp, buy a resource, watch educational content, or learn about the founder. The challenge was to establish a clear hierarchy without hiding the brand's range or weakening the primary membership path.

MY ROLE

I organized the customer-facing Kajabi experience around the membership while preserving clear routes into resources, events, products, and content. I structured the page flow, calls to action, proof sections, and opt-in moments around a coach's likely questions.

DELIVERABLES

• Kajabi coaching website and resource hub • Membership positioning and benefits • Course and product discovery sections • Camp, clinic, and consulting routes • Founder and methodology presentation • Free-resource email capture • Video, podcast, and blog discovery • Testimonial and press-proof sections

PROCESS

I treated the membership as the main conversion path and used the rest of the page to demonstrate depth. The sequence moves from positioning and founder credibility into the membership, events, free education, products, results, and opt-in content, with repeated actions at natural decision points.

OUTCOME

The completed Kajabi hub organizes a complex coaching brand into a clearer journey across education, membership, events, products, and free resources. No membership, sales, email, or conversion metric is claimed.

PROJECT EVIDENCE

The visual below is the authentic named portfolio capture from Joshua's Drive. The current authenticated Upwork shelf showed the related title “Client Testimonial | Transforming Basketball,” but an exact project-specific Upwork URL was not available, so no Completed Work link is attached.