A new bakery & coffee house came to us with a name that already carried a story . مساء means dusk in Arabic, and masa means dough in Spanish. One word, two languages, both true for a bakery that opens in the evening.
Our job was to build a world around it. We landed on the blue hour — that calm, dusty blue the sky turns once the sun drops and made it the hero, wrapped around bread still warm from the oven. Cool on the outside, golden within.
Naming direction, logo, colour system and packaging by Agenci SEVN.
0 likes · 0 views · Sep 11, 2026
A new bakery & coffee house came to us with a name that already carried a story . مساء means dusk in Arabic, and masa means dough in Spanish. One word, two l...
