A French-owned hypermarket bringing premium, by Umair QaziA French-owned hypermarket bringing premium, by Umair Qazi

A French-owned hypermarket bringing premium,

Portfolio project
Umair Qazi
A French-owned hypermarket bringing premium, organic, fresh-first grocery to Pakistan. Gros (French for "big") meets the star of the Pakistani flag. Big ambition, rooted at home. I built the identity around a living green palette, the colour of fresh produce, quality, and trust. with a blooming star mark that carries the brand across crates, aprons, totes and shelf. Branding & art direction by Agenci SEVN.

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A French-owned hypermarket bringing premium, organic, fresh-first grocery to Pakistan. Gros (French for "big") meets the star of the Pakistani flag. Big ambi...

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