Development of Downtime Controller v2 for Voosh

Voosh is a control tower for multi-store restaurant brands on UberEats, DoorDash and other marketplaces, used to monitor performance, reconcile revenue, and manage operations across dozens of outlets.

In this environment, uptime is revenue: if a store is offline, it simply cannot receive orders. Marketplaces sometimes turn stores off without clearly notifying brands. Some reasons are genuine (stock-outs, safety, planned maintenance), but many are non-genuine (temporary capacity flags, delivery partner gaps, internal throttling).

For brands with 50+ outlets, this becomes a silent, hard-to-detect revenue leak. Individual stores go dark on specific marketplaces; ops teams usually notice only after an order drop or a manual dashboard check—often after peak-time is already gone.

Voosh already aggregated marketplace status and performance data. The next step was to turn that into a product that could surface, fix, and ultimately prevent unnecessary downtime at scale.

In Mar 2025 we shipped v1 of Downtime Controller, which polled store status every 5 minutes on UberEats/DoorDash and could trigger alerts or auto-reopen stores.

very few accounts activated the module, and even fewer used auto-reopen – impact was negligible.

See, at a glance, which stores are down, where, and why

Trust that non-genuine downtime is fixed automatically

Stay in control for genuine downtime (stock-outs, maintenance, safety)

Understand downtime in terms of orders and revenue at risk

Treat Voosh as an “always-on safety net” against silent losses

Instead of “How do we improve this UI?”, we moved to:

We first enabled v2 + free trial for selected multi-store brands and tracked:

We then ran feedback calls with power users and ops heads, and iterated on:

Within the first 6 weeks:

40% reduction in non-genuine downtime minutes per store across pilot brands

Fewer “Why did this outlet suddenly stop getting orders?” escalations

Regional managers started their day with Uptime Overview, not fire-fighting threads

Downtime Controller became a flagship upsell in conversations with multi-store brands

Accounts using Downtime Controller showed stronger expansion MRR trends than similar accounts without it

Users think in money and risk, not uptime – reframing around orders & revenue saved changed engagement

Sales-led SaaS still needs strong product-led experiences – a low-friction trial plus clear value storytelling made sales cycles faster and more concrete