Resilient E-commerce Storefront: Full Design from Scratch

Resilient, a clean beauty brand, had no online presence. They needed a complete e-commerce storefront designed from the ground up, something that matched the quality of their products and made buying effortless.

I handled the full design process end to end: research, wireframes, visual design, and a dev-ready Figma file. This wasn't a redesign or a facelift. Every screen, every flow, every component was built from zero.

Started with competitor analysis and mood boarding to nail the clean beauty aesthetic

Mapped out the full user flow: homepage, product listing, product detail, cart, and checkout

Built low-fidelity wireframes first to lock in structure before moving to high-fidelity screens

Designed a complete, responsive component system in Figma

Delivered a fully documented, dev-ready Figma file with specs, spacing, and assets organized for handoff

The piece I'm most proud of is the simplified checkout. I stripped it back to the fewest possible steps, reducing friction so customers could go from cart to confirmation without unnecessary detours. Clean form design, clear progress indicators, and minimal distractions.

The full project took 10 days including revisions. Resilient walked away with a complete, polished e-commerce design system ready for development, and a checkout flow built to convert. The client was thrilled with the result.