Dodo Health is an AI-powered communication infrastructure designed for modern clinics. The goal of this project was to design a high-impact landing page that clearly communicates Dodo’s value while building trust with healthcare teams.
The focus was on creating a clear, conversion-driven experience that explains how Dodo handles calls, texts, and chat 24/7 directly inside existing EHR and PIMS systems, without disrupting front desk workflows.
Project Goals
Design a High-Converting Landing Page
Create a clear, focused landing page that communicates Dodo’s core offering in seconds.
Explain a Complex Product Simply
Translate technical AI and healthcare integrations into easy-to-understand messaging.
Build Trust & Credibility
Use clean layouts, strong hierarchy, and calm visual language suitable for healthcare.
Optimize for Performance & Responsiveness
Ensure the page works flawlessly across desktop, tablet, and mobile devices.
Workflow & Process
Discovery & Understanding
Worked closely with the product vision to understand how Dodo integrates with EHRs, phone systems, and clinic workflows.
Content Structure & Messaging
Defined a clear narrative: problem → solution → benefits → integration → trust signals. Every section was designed to reduce friction and answer questions quickly.
Visual Design & Layout
Designed a modern, minimal interface that balances clarity with personality. The design prioritizes readability, spacing, and visual calm to match the healthcare context.
Interaction & Flow
Subtle transitions and section flow guide users naturally through the page without distraction.
Responsive Optimization
Carefully optimized layouts and spacing for all screen sizes to maintain clarity and usability.
Challenges
Communicating AI Without Overwhelming Users
The challenge was to explain powerful AI capabilities without sounding complex or intimidating.
Healthcare-Specific Trust Requirements
The design needed to feel reliable, secure, and professional while still modern.
Balancing Simplicity With Depth
Keeping the page concise while still answering critical questions about integration and workflow impact.
Results & Impact
Clear Value Proposition
The landing page clearly explains what Dodo does within the first few seconds.
Improved User Understanding
Complex integrations and workflows are presented in a simple, digestible way.
Professional, Trustworthy Presence
The final design positions Dodo as a serious, reliable solution for clinics.
Fully Responsive Experience
The page performs smoothly across all devices with consistent visual quality.
Conclusion
The Dodo Health landing page design transforms a complex AI healthcare product into a clear, confident, and approachable experience. By focusing on clarity, trust, and flow, the final result helps clinics quickly understand how Dodo fits into their existing systems without disruption. The project highlights how thoughtful design can simplify complexity and drive confidence in healthcare technology.
I had the pleasure of collaborating with Dodo Health to transform their existing landing page design into an interactive and responsive Framer website.