Targeted: A general audience interested in health research and cancer awareness.

Aimed: To educate readers about different cancers, highlight the importance of early detection and screening, and direct them to the health research blog for further information.

Conveyed: Cancer is a complex disease with various types, early detection and screening are crucial, and research plays a vital role in advancing cancer understanding and treatment.

Desired: An informative, visually engaging, trustworthy, professional design aligned with the blog's brand identity.

The results were an eye-catching and informative infographic that visually conveyed key messages.