Fashion Z was created to promote sustainability in the fashion industry, addressing the growing demand for eco-friendly alternatives among Gen Z. The project focuses on making thrift shopping more accessible and appealing by providing a curated guide to second-hand stores, particularly in Enschede. These stores are selected based on their quality and commitment to offering clean, well-maintained clothing, helping to break the stigma around second-hand fashion.

With a sleek, minimalist design, Fashion Z ensures an intuitive user experience, reflecting its commitment to simplicity and environmental responsibility. By leveraging social media, the project connects with its target audience, encouraging responsible fashion consumption and promoting a shift towards sustainable habits.

A photoshoot with the project team was held to create content for both the website and social networks. Check out the results of our Fashion Board 😉