Hyper5G is a forward-thinking telecommunications startup entering the European market, with initial rollout across Germany and the Netherlands. Their mission? To redefine how people experience mobile internet β bringing lightning-fast 5G speeds to modern users through simple, flexible, and transparent plans.
They came to me with a clean slate β no branding, no website, no visual system β just a big vision. I was brought in to craft their entire digital presence from the ground up, including a distinctive brand identity and a Framer-built marketing website that speaks directly to their tech-savvy audience.
π― Project Goals
Develop a visually bold brand system that stands out in a saturated telco space
Design a modern, conversion-optimized landing page to support product launch
Emphasize speed, freedom, and simplicity in both design and user experience
Build the full site in Framer for fast deployment and flexibility
π§ Strategy & Direction
I started with a mini brand discovery sprint β clarifying their tone of voice, competitive positioning, and user profiles. Hyper5G wasnβt trying to be another traditional telco. They wanted to feel fast, independent, and unconstrained β no contracts, no fine print, just freedom.
From there, I translated that into a kinetic, motion-inspired visual system β everything from the logo to the layout reinforced the feeling of momentum.
π¨ Visual Identity
The identity had to signal performance, energy, and reliability β while still feeling clean and accessible.
Logo Design
The final logo features a bold, minimal mark that balances power with simplicity.
On the left: a striking geometric symbol formed by two mirrored red-orange angles, creating a stylized "H". This shape evokes speed, signal, and motion β perfectly aligning with the brandβs 5G core.
On the right: the word βHYPERβ in strong, italicized uppercase sans-serif lettering. The italic treatment enhances the sense of momentum, while the clean, modern typeface supports clarity and trust.
The vibrant red-orange used in the symbol adds urgency and confidence, helping Hyper5G stand out in a landscape often dominated by blue-toned, conservative telco brands.
Brand System
Developed a modular, scalable identity system for use across web, print, and social
Built out a bold but clean color palette with strong contrasts and tech-forward tones
Chose typography that balances tech modernity with readability at every size
Delivered a full brand kit including usage rules, logo lockups, icon system, and a scalable UI design kit
π» Website Design & Build
Designed a mobile-first layout with clear hierarchy and crisp visual flow
Created a frictionless pricing section that makes decision-making easy and intuitive
Used motion, hover states, and scroll-triggered elements to reinforce the brandβs kinetic vibe
Developed the final site in Framer, allowing for seamless animations and easy CMS updates for future rollouts
π Results
Hyper5G launched their MVP site on-time, ready for go-to-market across Europe
The visual identity has helped position them as a premium, no-BS alternative to legacy carriers
The site has served as a conversion touchpoint for early users and beta testers in Germany and the Netherlands
The design system supports scalable marketing and onboarding across future territories
π¬ Client Feedback
βWe couldnβt have asked for a better launch. Leslie understood the vision and turned it into something better than we imagined. People love the brand β and the website just works.β
β Hyper 5G Co-founder
π§ Reflections
This was one of those dream projects β zero legacy clutter, just a fresh vision and room to build something meaningful. From early sketches to fully deployed Framer pages, I got to shape how people see, feel, and experience the Hyper5G brand. Proud of how clean and intentional this one turned out.
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Posted Mar 24, 2025
Designed a bold brand and website for Hyper5G, helping them launch across Europe with a fast, modern identity and a conversion-focused digital presence.