Overview 🔎

Alternaturae is a social commerce that creates connections between agricultural producers and consumers. It's an app anto buy and discover typical products from every Italian region, consume more ethically and help little. The innovation is in the app for the agricultural producers that could easily upload the products that they actually have by themselves. The platform is also an opportunity to promote and educate the consumer about the food culture and the biodiversity of Italy.

Problem & Solution 🤝

Most SME farms have problems with selling products at reasonable pricing and digitalization is very difficult for them, the project simply this step.

Large user testing

Developing

Service designing

Business plan

Process 🛣

I started researching the problems then I started market research. After that, I begin the Ux process with user personas, user journeys, and wireframes and the final step was the UI. In the end, I've done usability tests.

Results 🎁

I'm proud of the actual result but there are so many things to improve and I would like to develop it one day.

Takeaways 📣