NGO Redesign

I’m showing you the final result with a much more neutral color palette devoid of symbolic weight. On the left, you can see the page we started with. It was interesting to build a page for an NGO because it made me reflect on this very concept and how, in the end, it doesn't address the root problem of war and geopolitical interests. However, as a designer, I was very clear about one thing: avoiding the discourse of pity and pain as marketing, and instead focusing on a narrative centered on hope and collective cooperation. Since, sadly, we can no longer see the pain.

Do you think we achieved the goal?