Hablar
David CB
Research and Empathy
Market Research
Surveys & Interviews
Proto Journey
Feature prioritisation
Context
What unites all couples is the issue of conflict. Our competitors treat it as a taboo and fail to address the root problem.
We lack an education that focuses on the expression of emotions. We either feel embarrassed or neglect to prioritise it, believing it to be unimportant.
Incommunication creates unsatisfactory relationships that lead to their breakdown.
Goals
Approaching an emotional relationship with transparency and iteration.
Training, trust and the ability to express emotions assertively.
Talking about everyday situations, working together to resolve conflicts and acknowledging everyday joys will strengthen and improve the quality of the relationship.
"We usually talk about conflicts... but too late, when it has already become a drama."
Claudia, 33 years old
Pain points
Our user persona wants to be emotionally free, but is embarrassed to express it.
She wants to express her frustration, but she's afraid of appearing aggressive. She doesn't know how to express her feelings.
It wants to address conflict, but also to celebrate the good.
How might we
Weekly notifications for an emotional review.
Give expression tools with the help of templates, the same gpt chat or a copy in the same note to guide our user.
Create a private emotion board. The user decides when and what to share with the partner.
Conclusion
We wanted to create a product that was friendly and youthful, breaking down the barriers of communication difficulties. Both the interface design and the visual elements were created to convey the confidence needed to express emotions effectively.
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Posted Jul 5, 2024
UX Researh/UI Design
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