Oliver Lake Life is a merch brand focusing on the lake life. I developed the visual brand, logo, visual tone, merch, and website.

I understood my client wanted to build an apparel line that was clean and fun for their fellow lake-goers. We focused the brand around the sun and fun. Taking this tone from the visual development lead us into developing similar apparel graphics.

The design was only part of it. We brought it all to the web in an easy-to-manage web platform Squarespace that linked directly to a print on demand service that would print and fulfill the orders on my clients behalf.