Social Campaign
Tony Fahmy
Brand Strategist
Market Researcher
Social Media Strategist
Adobe Suite
Google Slides
Instagram
The client came to my team and I with two requests:
Build a Brand Identity
Launch and sell that identity on Instagram
Phase 1: Competitive Analysis, Insight, Strategy, and Brief
Poof Patch is a new entrant in their category with barely any content and no clearly articulated position, so I did competitive research to see where they could carve out a niche for themselves as well as attempt to solidify the Poof Patch aesthetic and tone into concrete brand pillars.
The Key Insight
Our Strategy
The Brief that was delivered to creatives
Phase Two: Help and guide creative, make it through client review, and present in an all-agency showcase
Round 2 client review was a mad dash of creative changes to hit our August 1st deadline, but my team and I got through it and ended the campaign creation process on a high note by flying out to San Francisco to meet our coworkers and present our work.
The way we described our brand aesthetic and goal
Examples of what the creative team made
Results:
Nearly double the amount of Instagram followers, as well as increased engagement via Instagram filters and new video content
A unique brand voice that stands out when compared to other blemish patch companies
2021
