Social Campaign
Tony Fahmy
The client came to my team and I with two requests:
Build a Brand Identity
Launch and sell that identity on Instagram
Phase 1: Competitive Analysis, Insight, Strategy, and Brief
Poof Patch is a new entrant in their category with barely any content and no clearly articulated position, so I did competitive research to see where they could carve out a niche for themselves as well as attempt to solidify the Poof Patch aesthetic and tone into concrete brand pillars.
Phase Two: Help and guide creative, make it through client review, and present in an all-agency showcase
Round 2 client review was a mad dash of creative changes to hit our August 1st deadline, but my team and I got through it and ended the campaign creation process on a high note by flying out to San Francisco to meet our coworkers and present our work.
Results:
Nearly double the amount of Instagram followers, as well as increased engagement via Instagram filters and new video content
A unique brand voice that stands out when compared to other blemish patch companies
2021
