Oracle for Developers
Leo Juarez
Oracle’s dev community needed to adapt and create a visual brand that resonates with a new generation of developers.
Oracle is a well-known name in the technology industry and its dev community has long been a hub for developers to connect and collaborate on projects. However, as a new generation of developers emerged with a focus on open source and collective growth, Oracle's dev community needed to adapt to stay relevant. To connect with this new generation of developers, the team behind Oracle's dev community decided to undertake a visual rebranding.
The main focus was to create visuals that would resonate with developers and show that Oracle understands the world in which they work.
This included incorporating coding symbols, dark-mode, gradients, and data textures to create a look and feel that was familiar to developers. The result was a visual brand that not only reflected the interests and values of the new generation of developers but also showed that Oracle is committed to supporting and empowering this community.
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Posted Jul 5, 2023
Reshaped brand perception for Oracle's Dev Community through a creative rebranding, building a scalable design system and engaging a new-gen of developers.
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