Tacos Juan by Leo JuarezTacos Juan by Leo Juarez

Tacos Juan

Leo Juarez

Leo Juarez

As an icon of the city's culinary scene, Tacos Juan held a special place in the hearts of locals and visitors alike.

The goal was to create a visual identity that honors the rich tradition and authenticity of Tacos Juan while infusing a modern and captivating aesthetic. The historic neighborhood of Santa Tere is one of the epicenters of Guadalajara’s culinary offer.

There, the bustle of the shops, along with the colorfulness of the people and the flavors of the neighborhood are sublimated in Tacos Juan. This “taqueria” proves that the flavor of the neighborhood is something that can unite an entire city.

Like this project

Posted Jul 6, 2023

Visual identity that honors the rich tradition and authenticity of Tacos Juan while infusing a modern and captivating aesthetic.