Overview

Rystro, an upscale restaurant platform, aimed to offer a refined digital experience for food lovers. However, the existing online presence lacked a cohesive brand identity, intuitive user experience, and seamless online services. The challenge was to craft a compelling brand, design a user-friendly website, and develop it using Webflow to enhance customer engagement.

As a UX/UI designer and low-code developer, I collaborated with Rystro to:

Develop a strong brand identity, including a modern, elegant logo.

Design an intuitive, mobile-first website that enables users to buy delicious food, book tables, and access digital services effortlessly.

Implement the design using Webflow for a smooth, scalable development process.

The Rystro logo was designed to capture the essence of upscale dining. I incorporated:

The Letter "R" and a Fork: A fusion of typography and culinary symbolism, representing Rystro’s premium food services.

Sleek and Minimalist Aesthetic: Aligning with the restaurant’s luxurious feel.

Color Palette & Typography: Elegant green and deep coffee to evoke sophistication and trust.

Imagery & Mockups: High-resolution food photography and elegant UI mockups for marketing materials.

To craft a seamless user experience, I conducted:

Competitor Analysis: Identifying best practices from leading restaurant platforms.

User Interviews: Understanding customer needs and pain points for online food ordering and reservations.

User Journey Mapping: Streamlining the flow from homepage to checkout or table booking.

Given that most users browse on mobile, I prioritized:

Responsive Design: Ensuring smooth navigation across all devices.

Minimalist & Intuitive Layout: Easy-to-use interfaces with clear CTAs.

High-Quality Visuals: Showcasing Rystro’s gourmet dishes with stunning imagery.

Created interactive prototypes to present the UI/UX flow.

Developed the entire platform in Webflow, integrating booking and ordering functionalities seamlessly.

Rystro now stands as a refined, upscale dining platform with a sophisticated digital presence, elevating customer experience and engagement. THANKS