Animated Introduction for an AI B2B Platform

Launching GWI's new AI Assistant required an animated video that could make its sophisticated data interaction capabilities instantly clear and compelling. Taking on this project as video editor and motion designer, my focus was to translate this complexity into a captivating visual narrative. This video showcases how strategic animation and editing can powerfully introduce an innovative B2B tech solution.

My process began with understanding how their AI Assistant simplifies access to complex audience insights via natural language. The video needed to visually translate this power and ease. I then structured a concise narrative—from common data challenges to GWI’s AI as the seamless solution—planning for dynamic motion and text to showcase core benefits. Detailed storyboarding was crucial for pre-visualizing how animation would demystify abstract AI concepts.

For the visual style, I focused on a clean, modern aesthetic reflecting GWI’s brand, creating custom graphics in Adobe Illustrator. In Adobe After Effects, these assets transformed into fluid text animations and sophisticated motion graphics that clearly illustrated the AI's functionality. Finally, Adobe Premiere Pro ensured sharp editing, engaging pacing, and a polished delivery. Strategic sound design, with modern music and subtle SFX, enhanced the overall impact.

The outcome was a highly polished animated video that effectively introduced GWI's AI Assistant, translating its sophisticated capabilities into an exciting and accessible visual story, all brought to life with the Adobe Creative Suite.