Delírio Tropical – São João is a celebration of music, culture, and the vibrant spirit of Brazil's June festivities.

Created for the festival's 2025 edition, the visual identity draws inspiration from traditional São João symbols: accordions, zabumbas, triangles, flowers, and tropical foliage, reimagined through a bold contemporary lens. Vibrant colors, expressive illustrations, and dynamic compositions come together to create an energetic and immersive visual experience.

The project encompassed logo design, illustration, and the development of a complete visual identity system, applied across print, digital, environmental graphics, and merchandise. The result is a distinctive visual universe that balances tradition and modernity while capturing the warmth and joy of the festival.