LivePerson Brand and Microsite Design
Naiara Odriozola
LivePerson is the specialist for AI-supported conversational commerce. The team of LivePerson contacted think moto to refresh their identity and capture the human modern feel of conversational design.
It was important to the client to reflect the new developments of the sub-brands and to merge the cosmos of LivePerson into a consistent overall image. For the new branding, a new independent graphic visual language needed to be developed.
The think moto team collaborated with LivePerson to create a representative visual identity, collateral and client microsites.
Based on our learnings at the discovery workshop, I presented wireframes and responsive designs for the past and upcoming events pages for their clients.
The site’s architecture leverages a few events microsites and headless approach to deliver a fluid, customer-centric experience.
Among the updates we led is a new design-forward customer journey—bringing inspiration from out-of-category experiences users are already familiar with—optimized to be mobile-first. The result is a cohesive flow for business owners which have come to expect a delightful, user-centric experience.
We extended the new look and feel created by think moto into a full microsite design that shares the events’ speakers, locations, benefits, program and contact.
Together with the microsite design, we handed the developer team a package with documentation and design guidelines.
Credits
Creative Direction → Markus Kleine-Vehn
Head of UX/UI Design → Naiara Odriozola
Responsive Design → Naiara Odriozola
Agency → think moto
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Posted Sep 1, 2026
Developed visual identity and microsites for LivePerson with think moto.
