Arachnophilia App Design for Venice Biennale

​​​​​​​Studio Tomás Saraceno comissioned think moto the design of the Arachnomancy App, an art project presented at the Venice Biennale 2019. As a part of the Spider/Web Pavilion, a series of interactions were taking place during the exhibition, in different forms of divination and future-telling with the Arachnomancy Cards. The Arachnophilia App extends the physical tarot cards into a digital experience where the users need to take pictures of real spiders and receive the spiders digital fortune reading. The app has the largest physical and digital archive of spider/webs, and yours will be classified and become part of it, contributing to a collective endeavour of mapping against extinction.

The user experience

Saraceno’s work with local communities, scientific researchers, and institutions around the world, aims to seek out a more equal balance of human, techno- and bio-diversity. 

To create the Arachnophilia App, we distilled the essence of the artists' storytelling and transformed it into a digital experience navigating the readings on the tarot cards. The result is a content strategy which included messages and actions to guide the users in their journey, as well as a circular narrative which allowed them to access the different sections through a menu.

So, how does it work?

Find a spider/web, take a picture and enter How to Hear the Universe in a Spider/Web: •  Choose a card from the Arachnomancy deck and jam out with the vibratory multiplicity that composes the Universe. •  Use headphones and enable your device’s vibration mode to hear binaural spider/web vibrations. •  Stay in tune for future announcements on the Events page. •  Use the Map to help find your spider/web companion.

The user interface

The app needed to be the foundation of the exhibition. We incorporated the essence of Tomás’ artwork to reflect the Card’s exoteric values and typography. Communicating a dynamic, flexible and immersive journey, users are invited to receive an oracle reading based on the digital version of the Arachnomancy Cards. Together with the UI design the motion and sound design help create the full Arachnomancy experience.

Beyond the app

Understanding spider/webs as nonhuman pavilions that transcend national representation, the App extends the Arachnocene from the Venice Biennale to your own garden. Summon the oracle by sharing photos of spider/webs you encounter, and unlock an Archnomancy Reading communicated beyond human language. Based on spider vibrational communication, your reading is composed of seismic signals produced and received on actual spider/webs from the Arachnophilia Archives. Revisit your reading and share images with friends by accessing your Oracle Archive.

Credits

Creative Direction & UI → Markus Kleine-Vehn Head of UX Design → Naiara Odriozola UI Design → Naiara Odriozola Content → Studio Tomás Saraceno

Agency → think moto

App Download​​​​​​​

Thank you for watching!

Follow me to see more works!

LinkedIn | Instagram | Behance