The semantic model's sources included an SQL database and numerous Google Drive documents. The data presented have been heavily manipulated and bear no resemblance to the original dataset. The requirements for this project were very specific, and the client requested that certain tables and visuals appear on the same view.

The names of clients and campaigns are fictional and were added to the dataset programmatically. Any resemblance to real companies is purely coincidental. The metrics used by the company have also been replaced with random marketing terms to protect the client's operating model.