Effective PR Campaign: The Kenya Fine Arts Festival

In my role as a Public Relations Manager for The Creative Arts Consultancy Network (CACONET), I spearheaded a highly effective PR campaign to raise awareness for The Kenya Fine Arts Festival. The three-day festival showcased the work of over 800 of Kenya's most talented artists, a number of exciting new names, and outstanding student work. The Opening Night Cocktail Party, which hosted 450 guests, and the award ceremony, which played host to 250 guests, were the highlights of the event. In total, over 2,000 participants, art enthusiasts, board members, media, and corporate sponsors attended the festival and exhibition.