You might’ve heard that podcasts can help you grow your business and build up your brand, but don’t know exactly how or why. There are many reasons why this is the case. Not only are podcasts rapidly growing to become one of, if not the most consumed media formats in the world, but they can serve as a multipurpose tool to position your brand while creating value for your users.

If you are not yet convinced of starting a podcast for your business, here are the top 5 reasons why you should stop thinking and start podcasting right now:

Throughout the last couple of years, podcasts have been one of the fastest-growing content formats on the internet. Whereas only 22% of the American population was aware of the existence of podcasts in 2006, by 2022, this percentage increased to 79%, with a comparable increase in regular listeners, according to a survey in Statista. 

By 2024, podcast listeners in the U. S. are expected to increase to 100 million. This proves that, while shorter formats are having an uprise, long-form remains just as important due to its ease of listening and the way it facilitates effectively conveying more thorough information.

Podcasts are one of the most cost-effective productions that exist. With relatively few tools and editing, you can create large amounts of high-quality content providing value through information and entertainment, making it an ideal way for businesses and brands to promote themselves.

Part of the reason why podcasts are so effective is because they cover all types of content formats and media. Although audio is the primary way podcasts convey information, they can also be recorded alongside video to make it more effective and relatable, especially for users who prefer a visual stimulus, which can have a more long-lasting impact.

Furthermore, because podcasts are a long form of content, they can be broken down into short clips that are particularly interesting or emotionally powerful to use as YouTube shorts, Instagram reels, or TikTok videos.

Conveying authority in a specific field isn’t just about knowing everything about it. It’s about showing that you know everything about it in a compelling and convincing way, and podcasts are the perfect tool to do that. 

Simply put, users are more likely to become interested in a product or brand if they learn about it in an easy and well-produced format. When listening to podcasts, users feel like they’re part of the conversation because the nature of the format is unscripted and easygoing. As it has been documented, this feeling of closeness makes podcast listeners more likely to believe the information they hear, and take it more seriously.

All the reasons to make a podcast come down to how it can help promote and grow your brand in the short, medium, and long terms, especially if you do it consistently and with a high-quality standard.

Creating a podcast will help you position your brand, not just because you can use it to advertise and promote, but because it is a great way to drive up your search engine optimization (SEO) and increase your social media interactions.

If you’re thinking about starting a podcast to promote your business and position your brand, think no further. Podcasts are growing to become one of the most widely consumed forms of media that exist. They provide a cost-effective way to create content in all formats and help place you as an authority in your field by allowing you to provide valuable information to your users in an easy and relatable manner.

To learn more about how you can start a high-quality podcast for your business right now, make sure to visit Streamlined Media’s website and get to know the best partner you can find to create content that converts.