“Who’s going to read that?” is one of the questions that come to most business owners’ minds when they’ve suggested the idea of making a written blog for their business.  Most business owners don’t initially see a clear way for written blogs to increase their revenues. 

At first glance, it would seem like audiences are more driven by video and audio content on the internet, not leaving a lot of space for written content. Yet, the numbers speak for themselves when it comes to the benefits of blogging, as companies that publish blogs have around 97% more links and twice as much traffic on their websites.

The key to leveraging the power of blogging to make more money for your business relies on three letters: SEO. Here, we will explain to you what SEO means and how you can use it to increase your revenues.

SEO stands for Search Engine Optimization. The term refers to a series of good practices that will make it more likely for your website to show up when users search for related terms on search engines such as Google, Yahoo, or Bing.

There are many variables that go into whether your website will appear in a user’s Google search. In essence, your website needs to contain a lot of powerful keywords that are likely to be searched by users who might be interested in your product. Your website also needs to contain many links to other relevant information, and your link needs to appear on many other websites.

The easiest and most effective way to do this is through blogging, and that’s where the link between blogging and higher revenues appears.

If you want to get very powerful keywords and key phrases on your website in a cost-efficient manner, a consistent and value-packed blog is your best bet.

By employing SEO tools such as Ahrefs and Google Analytics to find the types of terms that your potential customers are searching for on a regular basis, you can publish written content from your website to cater precisely to those users’ needs and interests. 

As users find useful and informative content on your website through Google searching, they will be more likely to follow your calls to action, and those interactions will create a virtuous cycle where your website gets more traffic and becomes even more likely to appear on Google searches as a result.

Furthermore, if your content is useful and informative, it will have a high possibility of being linked to other websites, generating even more traffic and better SEO results.

On top of the advantages that blogging provides as an SEO strategy, it can also bring many benefits by itself. Around 409 people, who make up 77% of internet users, read more than 20 billion pages in total each month. You can get a piece of that engagement through the simple act of providing high-quality written content.

Knowing that blogs can increase your revenue via increasing traffic to your website through SEO, all that remains is to learn how to write an effective blog post. Here are some basic guidelines you may follow:

The first step to writing an effective blog post that will bring traffic to your website is to come up with a keyword or key phrase that is both related to the product or service and is likely to be searched on search engines such as Google.

You can find which keywords have a high chance of being searched by using tools such as Google Analytics or Ahrefs, although your intuition can also serve you well.

Once you have found a keyword that works for the type of information you want to share on your blog, it’s important that you include it in the blog’s title and use it as much as possible in the body.

Your title shouldn’t just include your keyword but also as many power words as possible. A power word is a word that is very likely to elicit a strong emotion in your reader, whether it’s a negative or positive emotion. 

Knowing which type of written structure works best for an SEO blog can be just as important as using powerful words and relevant keywords.

Most users prefer easy-to-read texts, where they can find the specific information they need without necessarily having to read the whole article. 

This is why articles with easily identifiable parts separated by headlines work best for SEO purposes, with short paragraphs and simple language.

Artificial intelligence tools such as ChatGPT can quickly and easily write entire articles about nearly any topic, so it can be tempting to get them to do the writing for you. However, this might not be the best strategy.

Blog posts that are entirely written by AI tend to sound unoriginal and have a neutral, often unemotional writing style. This can work for certain types of formats, but for SEO and marketing, you’ll likely want something wittier and more engaging.

Furthermore, the information provided by AI isn’t always completely accurate when it comes to more technical topics.

Luckily, there are many ways in which you can use AI to make your writing easier and more powerful, including using it as a brainstorming tool, a beta reader, and a quick editor. It can also be useful to write more descriptive segments of an article that don’t require an emotional style.

There is an art in being able to leverage the power of blogging. By incorporating valuable keywords and informative content into your blog posts, you can attract targeted users and generate a virtuous cycle of increased traffic and improved search engine rankings. To write an effective blog post, it is crucial to choose relevant keywords, create powerful titles, and structure your content for easy readability.

You can learn more about how to write an engaging blog that will generate more money for your business, as well as how to leverage content strategies to engage your users by visiting https://www.streamlinedmedia.ai/