FeuersteinCars is one of Germany’s most influential players in the luxury and supercar market, sourcing and selling the finest performance machines across Europe. Think roaring V12s, carbon-fiber beasts, ultra-rare collector editions.

The mission: create a digital showroom powerhouse that doesn’t just display cars it sells them.

I designed and built a website that captures the thrill, exclusivity, and obsession of the luxury automotive world, a platform that converts followers into buyers and browsers into owners.

Luxury buyers expect perfection before they even step inside a car. That meant the website had to radiate confidence from the very first second.

The inventory changes fast, the buyer expectations are high, and trust is essential when decisions involve six-figure transactions. Every detail, from the loading speed to the way a vehicle reveals itself — needed to communicate premium quality, reliability, and exclusivity.

The goal: make users feel like they’re already holding the key.

To build a website as exclusive as the vehicles:

Framer Development → lightning visuals, smooth transitions

CMS Inventory System → rapid updates, SOLD status automation

Conversion UX → direct funnels for Buy / Sell / Contact

High-impact visuals →cinematic galleries + spotlight experiences

Brand credibility setup → imprint, privacy, services, values

Social power → leveraging massive monthly digital reach

Under the hood: a fast engine, a refined chassis, and interactions that feel like horsepower..

This project is 100% my creation — conceived, designed, and built entirely by me. I shaped the brand’s digital identity, developed the product strategy, and translated the spirit of luxury performance cars into UI and motion design.

I engineered the complete Framer environment, from responsive layouts to interaction systems, and built the entire CMS so inventory, assets, and updates can be managed effortlessly. I turned a dealership brand into a digital-first powerhouse, where design meets conversion, and desire becomes a lead.

From day one, I took full control of the creative and technical direction. I started by studying the market and FeuersteinCars’ audience, defining a structure that supports the speed and exclusivity of their business. Then I designed a bold visual world: dark-luxury surfaces, crisp typography, and visuals that feel like a cinematic reveal.

Once the design foundation was locked in, I built the complete website in Framer, shaping interactions that deliver the feeling of horsepower. Mobile responsiveness was treated as a priority, because many clients discover their dream car on the go. After launch, I refined performance and conversion pathways, ensuring the experience stays sharp, fast, and ready for growth.

A high-impact digital showroom that:

Makes every car feel like a collector’s piece

Strengthens credibility and accelerates sales conversations

Scales instantly as new vehicles arrive

Turns traffic into leads with premium precision

This isn’t just a website — it’s a luxury dealership reimagined for the digital era.

This digital showroom is powered by a precision-engineered tech stack designed for speed, visual excellence, and conversion performance:

Framer — Website Design & Development The complete environment for structure, animation, and responsive experience. Engineered like a supercar: fast, smooth, and built to impress.

FLORA — AI Upscaling, Video Creation & Image Generation Enhancing reality: ultra-sharp imagery, cinematic car videos, AI-level refinement. Every vehicle becomes a hero, showroom-ready in every pixel.

KIT — Email Marketing & Lead Automation Smart CRM flows ensure potential buyers receive the right car offers at the perfect moment. Exclusive drops, on-point sales triggers, automated follow-ups — conversion with intelligence.

We integrated KIT as a high-precision loyalty and marketing engine. Clients who subscribe to new supercar arrivals receive exclusive inside information, personalized offers, and early access to new inventory — before the rest of the market even knows it exists. KIT transformed a simple newsletter into a VIP club, strengthening customer relationships and accelerating sales cycles. By automating qualified lead activation and supporting premium buyer engagement, KIT helped FeuersteinCars double their sales performance, turning loyal followers into consistent high-value customers.

A smarter way to sell — and a premium way to buy.