EyeCatcher is the ultimate hair salon experience in Germany for men, women, and influencers. Elevate your style with a modern, elegant design that highlights your individuality. Perfect for showcasing fresh cuts, creative trends, and making a strong statement in the beauty scene.

The challenge of the project was to design a Framer website with a strong focus on UI/UX and smooth animations, while also developing a completely new branding. The aim was to create an innovative digital presence that reflects the salon’s identity and sets new standards in the beauty industry.

Framer setup → fast, lightweight, and full of motion.

CMS for services and team → easy to update and expand.

Legal pages GPDR → imprint, privacy policy, and terms included.

Scroll experience → every step leads seamlessly to the next.

Behind the scenes, the site is powered by a large CMS with over 100 pieces of content, all structured for easy navigation and management.

I led the full website project from start to finish, from strategy and client sessions at the salon to hands-on building in Framer.

My focus was on creating a smooth content structure, setting up a flexible CMS, and pushing the design to feel fresh and dynamic. On top of that, I crafted custom animations to make the site feel alive and memorable.

The entire website was planned and executed in perfect sync with the client, not a single revision was needed. From the initial salon meeting to the Framer build and animation setup, every detail was discussed and agreed on beforehand, making the process smooth, fast, and highly efficient.

Alongside the website, I developed the complete branding for Eyecatcher. While the client wanted to keep their old logo, I adapted and refreshed it to create a modern, versatile version.

I also designed a bright, contemporary color palette and crafted copy that reflects the salon’s friendly and professional personality. The new branding integrates seamlessly with the website, giving the entire experience a cohesive, vibrant, and memorable look.