While at Constant Contact I was asked to create graphic assets to effectively communicate different features of the platform. The assets required simplicity and would be used on webpages, marketing materials and within the product.
The Process
A quick overview of the how the graphics were created.
Hero section with graphic highlighting general features.
Hero section with graphic highlighting mobile marketing features.
Hero section with graphic highlighting lead gen features.
Role
As the senior designer on the team, I did the following:
• Developed the design pattern for the "ring" graphics.
• Provided guidance to team and company designers, on how to create new "ring" assets.
• Worked with other designers to ensure consistency of assets.
Designed compelling and informational graphic assets to communicate key features of the platform, used across the site, marketing materials, and in the product.