The redesign focused on creating an inviting and user-friendly eCommerce experience that seamlessly guides users from browsing to purchasing, while showcasing the brand’s ethos of sustainability and natural ingredients.

Key features of the project include:

Bright and Bold Aesthetic: We used a vibrant, pastel color palette that reflects the fresh and natural essence of L’Amamune's products. The homepage highlights key skincare items like sunscreens and body gels, presenting them in a visually appealing manner.

Enhanced Shopping Experience: Intuitive product categories allow customers to filter by skincare needs, product type, and ethical certifications, making it easier to find the right product. Optimized product pages feature detailed descriptions, customer reviews, and clear calls-to-action to encourage conversions.

Ethical Comparison Tool: We introduced a "How We Compare" section, highlighting L’Amamune’s ethical standards like cruelty-free, non-toxic production, and low-waste packaging, emphasizing their advantage over competitors.

The result is a refreshed, modern website that aligns with L’Amamune’s mission of offering clean, sustainable skincare while providing a user-friendly experience.