FÄRSKA | Luxury Fragrance Branding & Packaging Concept

A self-initiated botanical fragrance concept. We created the name, bottle, carton, cards and gift tags as one system, built around the Swedish word for "fresh."

The brief Create a botanical fragrance brand that feels fresh, natural, and premium, with packaging that works as one system across bottle, box, and gift tags.

The idea FÄRSKA means "fresh" in Swedish. We built the look around that word: frosted blush glass, a clean cream carton, and bold red florals in an illustrated style. The tagline says it in four beats: "Nature refined. Botanical beauty. Fresh. Clean."

What we created • Brand name, tagline, and concept • Bottle, carton, and hang tag concepts • Color palette: deep red, blush pink, and warm cream • Campaign images showing the full system

Next step for a real client A packaging designer would turn this direction into dielines and print-ready artwork.