MoneySmart x Syfe Bank Fixed Deposit Campaign
Alice Ng
MoneySmart x Syfe Bank Fixed Deposit Campaign:
Role & Responsibilities
Role: Visual Designer – Meta Ads (Facebook & Instagram)
Responsible for developing the creative concept, visual design, and adaptation of ad assets across various Meta placements. Ensured consistency with Syfe’s branding while aligning with MoneySmart’s design tone and performance goals.
Project Goals
Promote Syfe Bank’s Fixed Deposit product to a wide audience via Meta ads
Highlight competitive interest rates and ease of opening an account
Design clean, benefit-driven visuals that build trust and convey financial security
Improve click-through rates and drive traffic to MoneySmart’s landing page
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Posted Jun 12, 2025
Developed creative concept and visuals for Syfe Bank's Fixed Deposit campaign on Meta ads.
