Complete Brand Identity for Genevieve Vaughn – Floral Elegance

This project showcases a full brand identity design for Genevieve Vaughn, a boutique florist focused on natural beauty and delicate elegance. The work includes a refined logo, packaging design for flower food pouches, and elegant labeling, all reflecting the warm earthy tones and subtle sophistication of the brand. The goal was to create a cohesive visual language that highlights freshness and simplicity, enhancing the customer’s experience with soft, inviting aesthetics.