Flow & Go Visual Identity & Brand Universe

Flow & Go is a running club designed for women and gender-expansive folks, built around one core value: safety through solidarity. The brand empowers everyone to run confidently—never alone.

For this fictional project, I crafted a visual identity that feels soft yet strong, rooted in inclusivity and empowerment. From the logo and color palette to branded mockups and campaign visuals, every element was designed to reflect community, confidence, and movement.