dr. francisco romero’s work in nuclear medicine revolves around trust and helping patients understand a complex field in a human way. his previous brand needed to evolve into something that matched where he is today: approachable, expert, and grounded.
we built a new visual identity around that balance. every detail, from typography to color to icon design, was chosen to feel personal, not clinical. it’s a medical brand that speaks eye-to-eye with patients instead of over them.
the result is a brand that doesn’t look like a template from the healthcare world. it looks like him: precise, kind, and deeply human.