Social Media & Content Manager @ OriginalItalia

* Optimized e-commerce performance by refining product sheets and dedicated categories, resulting in a consistent increase in online sales.

* Boosted social media engagement by 50% across various social media platforms, through a compelling editorial plan focused on storytelling and persuasive copywriting.

* Managed partnerships with micro-influencers and related campaigns to enhance brand visibility and reach.

* Produced captivating graphics, contributing to increased audience reach and engagement across social media.

* Enhanced advertising campaign management, achieving a 25% decrease in cost per click (CPC) and a 20% increase in click-through rates (CTR) across various digital advertising platforms.