Marketing Specialist Italy
Giulia Cuccu
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Posted Apr 8, 2024
I managed the Italian market, overseeing campaigns aimed at enhancing both lead generation and customer engagement, leveraging strategic marketing initiatives.
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Clients
JoVE (Journal of Visualized Experiments)
* Developed and executed ABM strategy, yielding 15% account engagement increase and 10% revenue growth.
* Managed end-to-end campaigns, localized global campaigns in Italy, boosting customer engagement and brand awareness.
* Strategically led content marketing, resulting in 25% lead generation boost and 15% higher conversion rates.
* Implemented data-driven email marketing strategies, enhancing email performance through planning, design, and A/B testing.
* Created regional social media posts on Facebook, LinkedIn, and Twitter, enhancing brand visibility and customer acquisition.
* Supported ad management with compelling copy and graphics, driving higher click-through rates.
* Orchestrated seamless online/offline events, ensuring timely promotional material distribution and on-site problem-solving.