Rejected logo concept for Transparent I

Rejected logo concept for Transparent

I recently worked with Transparent, a backend technology company building powerful, easy to use APIs that connect business systems and enable seamless data exchange.

This concept took a clean, technical approach. I used angle brackets to shape the letter T, referencing backend code, and added a subtle arrow form to represent growth and progress.

The client chose Concept 2, and we wrapped up the project smoothly with no revisions on the final delivery, which is always a win.

Not every concept gets selected, but every concept moves the project forward.

Would love to hear your thoughts.