Glosspak — Building a Scalable

Glosspak — Building a Scalable B2B Product Experience

Recently wrapped up the website design for Glosspak, a packaging company working across industrial equipment, stretch film, home products, and distribution.

The main challenge was scale. Glosspak has several very different product directions and a catalog that will continue growing, so the website needed to feel simple for customers without limiting the business behind it.

I restructured the experience around three main product directions: Robopac Equipment, Industrial Stretch Film, and Glosspak Home. Each has its own catalog flow, while detailed product pages make specifications, technical information, downloads, related products, and inquiry actions easy to access.

Beyond the catalog, I designed dedicated experiences for industries, distributor partnerships, company information, locations, and News & Insights. Since pricing is handled through direct inquiries, the conversion flow was built around Request Price List and consultation actions rather than a traditional e-commerce checkout.

The result is a more structured B2B platform where customers can understand the product ecosystem, find the right solution, explore the details, and contact the Glosspak team without getting lost in a large catalog.

The website is now live: https://glosspak.com/en