Lucid Motors is a forward-thinking American company leading the charge in electric vehicle innovation. The company is renowned for its luxury electric vehicles, with the Lucid Air sedan already in production and the highly anticipated Lucid Gravity SUV on the horizon. Committed to cutting-edge technology and sustainability, Lucid Motors is shaping the future of electric mobility with a focus on performance, luxury, and eco-conscious design.

After successfully pitching and winning the project, I joined a team of five designers as a Visual designer. I collaborated daily with my team and supported our engineering team until the launch. My responsibilities included managing design systems, facilitating workshops, and working on visual and interaction design.

The issue was that the current platform required improvements to elevate the customer experience, ensure scalability, and deliver a compelling luxury experience, all while maintaining Lucid's distinctive brand identity and performance standards.

The goal was to redesign the website to enhance functionality, visual appeal, and performance while aligning with the brand identity. This included a comprehensive analysis, strategic planning, design, content migration, testing, and coordinated launch efforts to ensure scalability, SEO optimization, and a seamless user experience, with a particular focus on streamlining user flow and increasing conversion rates.

I collaborated with the Lucid team to manage the design system, ensuring consistency and scalability across all digital products. By creating reusable components, I facilitated collaboration, enabling the team and me to design visually cohesive and high-performing interfaces efficiently.

Lucid Motors began with a commitment to the environment, and now, it’s leading the way in sustainable practices. The new website reflects this, showcasing everything from our use of renewable energy in production to the eco-conscious materials in our high-end interiors. The design itself is part of our green initiative, featuring a dark mode that slashes energy consumption by nearly half.

Charging capability was a crucial feature, so we prioritized it prominently on the page. By highlighting this key aspect, we ensured users are immediately aware of the vehicle's impressive range.

We coordinated this redesign with the debut of the Lucid Gravity SUV. By thoughtfully balancing aspirational elements with accessibility, we brought a human touch to the groundbreaking electric SUV. The result? A stunning welcome, compelling messaging, and a 7000% spike in sign-ups across 60k sessions.

Lucid’s new website and its impressive impact earned Mediapost’s "Best Interactive Execution" award at the 2024 Automotive Awards.

A fun UI showcase video I had the pleasure of helping create.