Rewind is an innovative online coaching platform connecting users with expert coaches for personalized sessions, fostering a supportive environment for self-improvement and enabling athletes to train and hone their skills anytime, anywhere.

BRAND DESIGN | SOCIAL MEDIA | GRAPHIC DESIGN

BRAND IDENTITY CONCEPT

The brand identity for Rewind is crafted to position the brand as a trustworthy and empowering platform, offering a comprehensive range of sports-related features to its users. This identity is meticulously carried through all aspects of the brand's physical and web presence.

At the core of the brand's visual identity is a monochrome color palette, carefully selected to evoke a dynamic and bold look and feel. By leveraging shades of Rewind blue the brand establishes a cohesive and recognizable visual language that enhances brand recognition across all touchpoints.

SOCIAL MEDIA

Rewind social media presence is designed to support the brand's image and positioning across their online platforms (Instagram, Facebook, Twitter (X), Youtube).

For Instagram, we designed a convenient and flexible set of post and stories templates (under the Social Media Template Design package) for independent future use by the client and added a set of 6 pre-made posts to support Rewind's launch. These first 6 posts are strategically selected to present the stand out features of the service to new potential users, highlight the unique advantages of the Rewind platform and entice the first-time visitors of the page to follow and sign up.

The pre-made Instagram set included 3 pinned posts, intended to crown the account and immediately present Rewind as a professional, modern, attention worthy service; providing maximum useful information and helping the new visitor make a positive split second decision about this new service their are coming across.