Coca-Cola Belesteri (CCB) is an educational program in Kazakhstan aimed at the local rural women, introducing them to the key concepts of entrepreneurship and organizing a competition for the best business plan among them; funded by the Coca-Cola Foundation.

BRAND DESIGN | SOCIAL MEDIA | GRAPHIC DESIGN | UI UX for EDU PLATFORM

SCOPE OF WORK

The scope of this project for included visual design for the 3 new sub-programs of Coca-Cola Belesteri, re-vamping of the website and educational platform to fit the expanded format of the educational segment as well as presenting the project as cutting edge on the international arena through a set of pitch decks and educational presentations.

The visual design decision features bold colors, mono-color approach to each of the new sub-programs to create strong visual cues and foster recognition.

The educational platform is patently unique in Kazakhstan, featuring a strict focus on a target audience with low computer proficiency. The user flow is designed to be extremely straight forward and self-explanatory.

The CCB website combines an informative resource, an educational platform and a project winner’s marketplace.

Intuitive for both the rural women with low computer/internet proficiency as well as companies, organizations and individuals looking to support the initiative or individual entrepreneurs, the platform brings about video courses and testing of the acquired knowledge in a simple, clear-cut manner; while the site itself profusely celebrates the achievements and businesses of the previous winners.

DIRECT CONTRIBUTION TO THE PROJECT

Branding & Visual Design

Social Media presence design (Instagram, Facebook, Youtube, VK)

UI/UX for the informational website

UI/UX for the educational platform

User Flow

Wireframing

Low and High fidelity prototyping

User Testing with the student focus group and NGO's staff focus group

Overseeing the development process and site deployment

Graphic design support as needed (business cards, banners, etc)