Merch for PR specialists – the unique diary 🤖

Graphic Designer

Creative Director

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Creative agency Tochka has commissioned a customized concept and layout of the diary to give it to their clients and partners in the PR-industry.

The Brief

It should be a tool for work, help in networking, have a clear structure, ease of use, be relevant, "speak the same language" and entertain the user.

The References

All the necessary things: questionnaires, fill-forms, maps and grids – for productivity.

Comic pieces, illustrations and motivators for entartainment purposes.

Tear-off b-cards for practicality

The Concept

The moodboard

The diary is an analog version of the device. "Analog" shades in it the principle of a technological device, humanizes it. This is evident both in the use of tactile materials [pleasant to the touch paper, textured varnish], a certain naivety and vintage of graphic presentation [office programs, ads, 90s aesthetics] and in the nature of the texts and content.

Behind the seeming complexity and intricacy of the interior of the diary hides the sly "face" of the keeper-conductor, whose caring "hand" guides the owner through its contents. He has scattered "beacons" all along the way, so that the traveler does not stray from his intended course ["Have you forgotten your goal for the month?!"].

Sometimes our hero can pretend to be human [handwritten font], but at its core it is interfaces, dialogues, codes [graphics (patterns) and typography (font compositions)].

He is so helpful, organized, and not without a sense of humor that he could become a good friend. Or at least a colleague 😉