Merch for PR specialists – the unique diary 🤖

Creative agency Tochka has commissioned a customized concept and layout of the diary to give it to their clients and partners in the PR-industry.

The Brief

It should be a tool for work, help in networking, have a clear structure, ease of use, be relevant, "speak the same language" and entertain the user.

The References

The Concept

The diary is an analog version of the device. "Analog" shades in it the principle of a technological device, humanizes it. This is evident both in the use of tactile materials [pleasant to the touch paper, textured varnish], a certain naivety and vintage of graphic presentation [office programs, ads, 90s aesthetics] and in the nature of the texts and content.

Behind the seeming complexity and intricacy of the interior of the diary hides the sly "face" of the keeper-conductor, whose caring "hand" guides the owner through its contents. He has scattered "beacons" all along the way, so that the traveler does not stray from his intended course ["Have you forgotten your goal for the month?!"].

Sometimes our hero can pretend to be human [handwritten font], but at its core it is interfaces, dialogues, codes [graphics (patterns) and typography (font compositions)].

He is so helpful, organized, and not without a sense of humor that he could become a good friend. Or at least a colleague 😉