Physicians Vein Clinics Homepage Redesign

Goal: Modernize the brand presence and design a high-conversion homepage that strengthens PVC’s authority, trust, and visibility across multiple states.

Physicians Vein Clinics (PVC) needed a homepage redesign that reflected their credibility as physician-led experts while driving measurable results through appointment requests. Their previous site was functional but lacked clarity, warmth, and a strong conversion flow. The goal was to position PVC as the trusted, modern, and patient-focused vein care provider — with a website that clearly communicates expertise, empathy, and accessibility.

Using the StoryBrand framework, the new homepage was structured to take visitors on a journey, from recognizing their problem to finding the solution and acting confidently.

Create a clean, modern design that conveys medical professionalism and empathy.

Increase conversions by emphasizing a single, clear CTA: “Request a Free Screening.”

Support SEO growth with structured internal linking and local authority cues.

Differentiate PVC from competitors like USA Vein Clinics with clearer storytelling, better flow, and human-focused visuals.

Build trust through physician credibility, patient testimonials, and real-life transformation stories.

1. Strategy & Brand Positioning

I began by applying the StoryBrand methodology to simplify PVC’s message:

Problem: People experience leg discomfort or embarrassment without realizing vein disease is treatable.

Guide: PVC physicians are approachable experts who restore health and confidence.

Plan: Schedule → Meet Your Specialist → Get Back to Life with Healthy Legs. This framework ensured the homepage connected emotionally while maintaining clarity and structure.

2. Homepage Flow & Content Architecture

Each section of the homepage was designed with a clear purpose and conversion focus:

The design focused on clarity, empathy, and trust-building.

Color Palette: Clean medical neutrals with soft blue-green accents to evoke health and calm.

Typography: Modern sans-serif for accessibility and readability across devices.

Imagery: Real people enjoying active lifestyles — not clinical or equipment-heavy.

UI Elements: Sticky CTAs, subtle animation cues, and mobile-friendly cards for faster navigation.

Every component was optimized for mobile-first interaction, conversion tracking, and SEO schema integration (LocalBusiness + Physician data).

A homepage that tells a cohesive story — transforming medical information into an empowering, patient-driven experience.

Simplified message and consistent CTA flow increased consultation intent.

Enhanced trust through authentic visuals, testimonials, and physician credibility.

Clear differentiation from competitors through clarity, tone, and design hierarchy.

Tools: Figma, Illustrator, Photoshop, Google Sheets (sitemap integration)

Deliverables: Homepage wireframe, final UI design, content hierarchy, and SEO structure recommendations

Timeline: 2–3 weeks from initial concept to final delivery

This project combined storytelling, conversion design, and brand clarity to modernize Physicians Vein Clinics’ online presence. The result is a homepage that’s empathetic, credible, and performance-focused — showing patients that better legs, confidence, and freedom are within reach.